The Northwest Missouri State University athletics department released new athletics logos on Saturday, April 20, 2013. As noted on the Northwest Athletics' Department's press release, "For nearly two decades, Northwest Missouri State University athletics has been represented by the Bearcat paw. Today, Northwest is proud to unveil a modern and consistent brand that will carry the future of Bearcat athletics and uphold the history of the iconic logo."
See Northwest's official video by clicking here: http://www.youtube.com/watch?v=j_Iqt66Qoa8&feature=youtu.be
See Northwest's official announcement by clicking here: http://www.nwmissouri.edu/sports/football/2012/pressreleases/13fb0420.htm
The N-paw will continue to be Northwest's primary logo for its athletic brand. In addition to the primary logo, Northwest announced several secondary logos including claw marks, bearcat eyes, a new Bobby Bearcat, a child-friendly Bobby Bearcat, a new "N", and a special font used solely for Northwest's athletics. You can see the entire family of logos for the Northwest Missouri State University Athletics' Department by clicking on the link below:
http://www.nwmissouri.edu/sports/PDF/NewAthleticsLogos_Summary.pdf
From the B2R's memory, the original N-paw was the first logo Northwest Missouri State University used to brand itself with the school using several different looks, logos, fonts, lettering, on apparel and team uniforms over the years prior to that. I can remember the football team's helmet having the following logos as I grew-up to include: Cats, N.W.M.S.U., NW, and Bearcats. I've seen the baseball team uniforms to include a NW in a similar design as a Yankees logo (intertwined letters in a skinny font), a capital letter N, N.W.M.S.U, Bearcats, Cats, a N with toenails on top of it, and Northwest. In Basketball, I remember N.W.M.S.U., Bearcats, Cats, Northwest, and (I think) Northwest Missouri.
The University is trying to create a brand where Bearcat fans, student-athletes, supporters, and families can all identify to and with. Prior to the release of the new family of logos, Northwest had the original N-paw as its sole approved logo (with the cartoon Bobby Bearcat being discontinued a year or two ago). All items purchased with Northwest's logos go to support the Northwest Athletics' Department and all student-athletes.
You can click on the following links to purchase items with the new logo:
http://www.shopbearcats.com/
http://www.studentbodyonline.com/
http://www.jocksnitch.com/
Go Cats!!
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